Alright this will be a long review but extremely helpful here we go. First off I bought the white, Light gray, cardinal, cool blue, black, graphic black, and military green all of these did match the pictures except light gray that one was a lot lighter it looks more like your t shirt is dirty in my opinion. And the graphic black looks more like a really dark gray didn't care for that one either. Ok softness nice and soft love it. fit was perfect. shrinkage they hardly if any shrunk at all. They also hold up well with vinyl on them. Ok now I'm going to compare them to the shirts I previously bought. HANES 5170 compared to Next level 3600- Next level 3600 are by far better they are way softer and shape is way nicer. Gildan G640 compared to Next level 3600- the softness is the same, the thickness Gildan is a bit thicker, the shape they are the same, the colors are fairly the same. The reason I chose next level though is because Gildan was shrinking a lot I'm talking a good 1 1/2 - 2 inches of shrinkage, but my sister likes Gildan better and says hers don't shrink IDK. Lastly Next level 3600 compared to Bella canvas 3001 CVC- I love them both softness the same, shrinkage the same they hardly shrink, the only difference is fit I buy the next level for men they are more loose fitting I buy the bella's for women they are more fitted so they are tighter on men but loose enough on women. I hope this helps someone.